The objective of this campaign is to get more people of all cultures who are excited to try new foods to try Al’Deewan Bakery’s authentic Lebanese Manak’eesh for the very first time.
Our campaign displays that you can describe it however you want, the flavour will translate. Manak’eesh isn’t easy to pronounce or remember especially if you’ve only had it once. Inclusivity is a big appeal when encouraging people to try something new.
We designed posters that display the most popular and introductory flavours of manak’eesh paired with headlines that describe each one in a casual tone as if someone was describing it to a friend. We maintained the current colour scheme of Al’ Deewan and focused on highlighting the imagery of the manak’eesh.
Collaborator - Tanvi Sriram